The Only Way Is To

Love What You Do

Find out more about our Creative Director and face behind Bijoux Jewels, TV jewellery expert Alison O'Reilly

About Alison

Alison has over 20 years’ experience as a fine jewellery and watch retailer and appraiser, gaining her Retail Jeweller Diploma whilst working for one of the Midlands’ premier fine jewellery boutiques.  She learnt her craft from the shop floor up, specialising in ready to wear fine jewellery sales then bespoke designs produced by their in-house goldsmith.  Her creative flair came into its own as the boutique’s visual merchandiser.  She went on to become Assistant Manager and Buyer at another fine jewellers, where her passion to make jewellery ownership accessible to all led her to stock both fine and high-end costume jewellery; unheard of at the time, whilst offering a signature bespoke design service alongside the stock ranges.  More recently Alison has concentrated on sourcing contemporary, exotic gems not seen on the high street, which she combines with diamonds in bespoke designs created by artisan goldsmiths in London’s Hatton Garden and Birmingham’s jewellery district. 

Since 2012 her knowledge on all things jewellery related has been engaged by the UK’s 3rd largest diamond retailer and her passion for the industry can frequently be seen in action in her role as an on-air jewellery and watch expert for QVC UK.

Bijoux Jewels fulfils Alison’s long-standing ambition to bring high-end quality, competitively priced bridal jewellery direct to her clients; offering a much wider choice of options than traditional high street stores and personalising your buying experience.